Tecno has been named an Official Global Supporter of the Asian Football Confederation (AFC), a move that aligns with its strategy to expand its brand presence across Asia. This partnership will see Tecno support the AFC’s newly restructured club competitions for the 2024-2025 seasons, including the AFC Champions League Elite, AFC Champions League Two, and AFC Women’s Champions League.
With close to 1 billion viewers tuning in globally to AFC competitions, Tecno is poised to leverage this partnership to connect with football fans across the continent. The brand believes that the combination of sports and technology can inspire individuals to pursue their dreams.
Tecno, known for its smartphones and electronics, previously sponsored the 34th Africa Cup of Nations (AFCON) and committed to renovating 100 football fields in Africa. Through this AFC collaboration, Tecno aims to bring the spirit of the competition’s “Stop at Nothing” motto to both seasoned and new fans in Asia.
Laury Bai, Chief Marketing Officer of Tecno, emphasized the brand’s commitment to enhancing the fan experience, stating, “This collaboration allows us to empower every Asian football fan globally to have a more interactive and immersive experience at matches through our advanced technology.”
Datuk Seri Windsor John, General Secretary of the AFC, expressed gratitude for Tecno’s recognition of the AFC’s global appeal, adding that the partnership will foster more engaging moments with Asian football fans.
